Building a successful ecommerce website is a two-part process. The first step is attracting traffic to your website. The second step is actually selling your product online. You can measure the success of your online store by a very simple criteria – a good ecommerce website is the one that is making a lot of sales

Ecommerce dos and don’ts

Keep the path from entering the website to an actual sale as short as possible. The more steps there are in between the entry point and the “place order” button, the more likely you are to lose your prospects in the process. Have “Buy Now” and “Add to Cart” buttons everywhere. Once your customers get to your website, stop advertising and start selling!

Security and Reliability

Security and privacy are important concepts for buyers, so it is necessary to address their concerns. Some people worry about the credit card security and identity theft, so make sure your site has a privacy policy section and an online security certificate. Some people would never buy anything online, so present them with an alternative: include your phone number, physical address and an option to buy over the phone. Most importantly, keep on asking yourself the question, “What would I want if I was a buyer”.

Free cheese is only found in a mouse trap

Some Internet service providers and hosting companies offer ecommerce services and shopping carts for free. Most of the time the offer comes with a per-transaction fee and the HTML code is hard to customize. There are also companies that offer turn-key ecommerce solutions, hosting, and support services for free. What is usually offered is a basic package that is stripped off of all the essential features that are needed to be profitable online – tools that are needed to run an online business on a full scale and not in the sandbox. Should you request these features and try to run a real deal, you’ll soon learn that there is a yearly fee of thousands of dollars. The deal is not so good after all, plus, you are now committed to the service provider that will tap into your profits year after year.

One Imprint builds scalable ecommerce solutions

We have a network of marketers, designers and web programmers that create stores as small as what they call “one product + Pay Pal button” to as big as database driven dynamic ecommerce environments interconnected with your production line management software. No job is too small or too big.
Build your Online Store with Us
Let One Imprint build a custom ecommerce website for you - the online ecommerce solution that will be flexible and wrapped around your business. Combined with our comprehensive Online Marketing Program and Internet Advertising Plans it will be a guaranteed success.

Free consultation and price quote >