What Makes a Good Logo?
You have taken time and selected your company’s name very carefully. It underlines the uniqueness of your business and speaks for who you are and what you do. Now it is time to reinforce that image by developing graphical elements that support and magnify that idea. That’s exactly what a great logo should do.
Logo Design Tips
A powerful logo graphics design concept has a few features that set it apart from others:
- Strong image that is not obstructed with insignificant graphic elements
- Distinctive and bold design making it recognizable at a glance
- It has a representation of your company philosophy
- Works well with your company name and tagline and uses imagery related to your industry
- Has a color scheme that is coherent with the nature of you business and your industry
- Looks good in color and black and white
- Easy to read fonts and taglines that clearly describe your mission
Logo Tagline
One of the most valuable real estate pieces is the space next to your logo. A tagline is a short statement that accompanies your logo. It is a chance to extend the message beyond the graphical representation. It is a phrase that characterizes the whole enterprise summing up what it is, what makes it great and sometimes what the key features and benefits it offers are.
Taglines are very efficient way to get your message across. Good taglines are just long enough to get the idea through. Great taglines are not generic; they are personable, lively, clever and entertaining.
The Process of Creating Your Logo and Identity
One Imprint is a full service design and marketing firm. Logo and corporate identity creation is just one of the services we offer. We always look ahead in the process of creating your logo and identity envisioning the implementations of your brand and future uses of your logo, be it on your website, stationary, collateral, signage, packaging or any other type of corporate or marketing materials.
Click here to receive a free consultation on you logo and identity design project. |
