A story of one logo for Philco – a building maintenance company.
Whenever a logo design job comes in I go out to a client and ask a few questions about their vision, business strategy and inspiration behind their company. Sometimes a simple question such as “What are the two most important things you want people to remember about your logo?” can spark new ideas. Client is realizing that it is not about a cute swoosh and a tag-line, but about their entire company’s philosophy that needs to be reflected in this new look.
I come back and start thinking about the design. It is a 24/7 process that cannot be limited to 8 to 5 office hours. The idea has to be planted in my mind for a while. It takes time to thrive before turning into a graphic representation of my client’s vision. The sooner I touch the drawing board the worse it comes out. But when the time is right (and that can be in the middle of the night) I know I better start drawing and conceptualizing. Simple hand sketches are a good way to start:
Next step is to create a few versions of the logo that are presentable to a client:
Which logo do you think they have picked?
Let’s see if you pick the same one.
